Hi, my name is Brooke, and I used to run the HR department in a factory. I filed a lot of injury reports and helped a tragic number of people make claims for workers' compensation or WorkCover. In many cases, the accidents involved convener belts. By seeing what not to do, I really learned what should be done in terms of conveyor safety. I love writing and wanted to convey some good will to the world through a blog – I also love puns. In this space, I plan to post on conveyor belt safety as well as other posts related to a range of industrial equipment. I hope these posts help to protect you and your workers.
Whether you are a first time or seasoned exhibitor, your choice of display stands is important because it goes a long way in giving you the exposure that you are targeting. Many people find it a bit challenging to pick exhibition stands due to lack of specific knowledge on the benefits of each type of display to their business. This article discusses the different types of display stands with an aim to inform exhibitors on the various opportunities presented by each category of display stands.
Custom or Bespoke Stands
These are the most impressive and by extension attract the largest numbers of visitors. In terms of construction, custom display stands are tall and wide, have lots of angles, high walls, and a huge logo. The main aim served these exhibition stands is to get your brand noticed as fast as possible by lots of people. At exhibitions, bespoke stands dominate space and act as landmarks with some even having seating areas or a stage to allow for demonstrations.
Buying these types of stands is quite an investment meaning the sales or exposure you are targeting should also be profitable enough for a positive return on investment (ROI).
Modular Stands
Most exhibiting companies find modular stands to be particularly attractive because they inhabit the middle ground regarding size and price. When you are operating on a limited budget and yet want to maximise your ROI, modular stands can be a good choice because they give you the opportunity to showcase your products or brand without digging deeper into your pockets. There are different categories of modular exhibition stands with the highest level having curved walls, panoramic graphics, plasma screens, and product display space. Modular stands are also less costly in terms of transport and installation with the best systems occupying small spaces.
Pop Up Stands
This is the ultimate 'budget' option aimed at low-end exhibitors especially first-timers or companies with very minimal display budgets. These stands compromise simple modular frames onto which graphics are appended. They provide a much cheaper way to get your company name and logo across without taking much space. They are easy to transport and install just like the modular stands and the level of risk is minimal giving you an opportunity to maximise ROI.
Your choice of stand will, therefore, require a consideration of some factors including your budget and targeted exposure. Get the exhibition stand that will project your brand, bring in the leads, and maximise your ROI.
Share